This advertisement is for the Food Network special “The Big Waste”. The point of this advertisement is to get you to watch the special. In the advertisement they show you how Americans waste so much food a year, enough food to fill a football stadium every day. The challenge is to have 4 chefs break into two teams, and cook enough food to feed one hundred people. The catch, it all has to be food they saved from being thrown away.
I believe the target audience would be thirty something year olds. Although it is possible that all age groups would be interested in the issue of food waste. I also think most people would be interested in the issue at hand; that as a group we have been programed to believe that only perfect food is valuable or edible food. That somehow a few spots, or bruises on food makes it inedible.
I think the use of piles of vegetables going to waste in a field causes you to think. In the advertisement they show you perfectly edible food laying there in a pile, and it makes you realize there is no reason for people to go hungry. It’s not about lowering you standards, or eating below standard foods. It’s about realizing in nature food naturally has a few imperfections.
The advertisement shows you a little bit of the four chefs going around to local venders, and asking them if they have any food that they are about to throw away. The chefs were even amazed by the quality of the food. The food was still fresh, and edible, it just had a few imperfections. You could tell the chefs were expecting nasty, unusable food, and they were pleasantly surprised with the quality.
I believe the advertisement was effective; it was so persuasive that I ended up watching the special. The special was very thought provoking, and it has made me change the way I go grocery shopping. I no longer dig through piles of vegetables looking for the biggest piece, because while you are digging through looking for the biggest and the best you have just ruined several other pieces. I hope others have found this advertisement interesting, and can take away from it an appreciation for food.
I wasn't really thinking about advertisement in this sense--I was thinking more about a commercial advertisement that's designed to sell a product (the sort you'd find in a magazine)or a public service announcement that "sells" an attitude or action.
ReplyDeleteBecause this commercial is so long, it's hard really to focus on visual details the way I was intending, but it may be that my assignment was not sufficiently clear, though, so don't worry about this!! (It's hard sometimes in online classes to make sure we're all "on the same page.")
In terms of writing, this seems clear and well-organized (and don't worry about grades for this--it will be part of informal writing grade along with reading journal posts).